Marketing Website Visitors and Source Report

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This report applies to marketing website customers who use Storable Edge as their management software.

The Marketing Website Visitors and Source report provides a detailed view of your marketing website's traffic across all pages, helping you understand how many of your visitors are finding your site. This report is definable by date, allowing you to narrow down a specific time period's page views and sources.

This report can only be run from your Corporate Reports tab.

The report is separated into several sections:

  • Referrer: This column lists where website visitors found your marketing website. It shows referrers first for the site as a whole and then lists individual pages on your website. This gives you an idea of whether website visitors are finding you through search or through links on other websites.

  • Page Views: This section shows how many times a page has been visited. This section is separated into two columns: Total and Unique. Each time someone visits your website, it counts as a session, and within that session, a user generates page views and unique page views. A page view is unique only when someone views the page for the first time within a session. This gives you an idea of how often potential customers might return to your website.

    • Your Total column shows the total number of times a page was viewed.
      The Unique column shows the number of times a page was viewed by a user for the first time.

  • Sessions: The Sessions section shows how people are viewing your website.

    • Total sessions

    • Mobile sessions (from a mobile device)

    • Desktop sessions (from a home computer).

  • Users: This section gives you an idea of how many total users visited a page, how many were new to the page, and whether they viewed it on desktop or mobile.

    Each of these sections is broken down on each page of your marketing website and by each referral source. Subtotals are displayed for each page and at the bottom of each column, so this report can give you a detailed view of metrics for each page on your website and your website as a whole.

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